The search engine space has always been incredibly dynamic and 2008 is no exception. Long are the days of Yahoo dominance in the US with Google continuing to slowly but steadily leapfrog way ahead of the others.
The current (as of 7/15/08) state of affairs is that there are a few major search engines and then everyone else. The current players with their market shares as of June 2008 are*:
Google with 78%
Yahoo with 12%
MSN and Microsoft Live with 5%
AOL with 3%
Ask with 1%
Others with combined at less than 1 % of the search share
(*source: http://marketshare.hitslink.com/)
Better yet, as you read this post, you can check the current share by visiting the Market Share website by Net Applications. I can almost guarantee that if you are checking this months after I wrote it, the landscape will be MUCH different.
What does this all mean to the average website owner? It means that Search Engine Marketing is here and it needs to be a very important part of your overall marketing strategy.
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