Did you know that many "hot" search engine techniques which might work today, may actually hurt your ranking tomorrow? The field of Search Engine Marketing is extremely dynamic and staying on top of all the changes can be a challenge. This is where your local association could prove to be a great resource.
In our case, the South Florida Interactive Marketing Association (SFIMA for short) is a great organization indeed very active in networking and education. For instance, just today, I attended a fantastic full-day workshop where three top Search Engine Marketing experts covered both basic and advanced techniques for both natural search engine optimization and pay-per-click marketing. The lineup read like a "who's who" of Search Engine Marketing in our area and beyond:
- Jay Berkowitz, CEO of TenGoldenRules is based out of Boca Raton Florida
- Joe Laratro, President of Tandem Interactive is based out of Hallandale Beach Florida
- William R. Leake, President and CEO of Apogee Search is based out of Austin Texas
All the speakers work with clients and conduct training nation-wide.
If you have any web presence at all, you should strongly consider joining your local association. Chances are good that they too will be putting together excellent learning opportunities for their membership.
No local group in your area? No worries, the Search Engine Marketing Professional Organization (SEMPO) is also an excellent resource that operates on a national scale and boasts an impressive membership roster.
Weather local or national, getting involved with other Search Engine Marketing professionals can make the difference between top placement and no placement on the Search Engines.
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